When something lasts for more than forty years, then it is difficult to say something enchanting, something refreshing, something new about it. Maybe it is enough to say... here we are once again and we are moving on, we are here for you, to make your business and private plans, dreams that are often the first step towards a journey, come true.
International Fair of Tourism, one of the traditional business pillars of the Belgrade Fair and the entire Serbian tourism industry, hosted more than 400 exhibitors from 25 countries, 32,000 visitors and 700 accredited journalists from twenty countries at the last tourist gathering.
Tourism is back on the scene, as the UNWO data shows that the international tourist arrivals nearly tripled in period January - July 2022 (+172%) compared to the same period in 2021. An estimated 474 million people traveled abroad. We also contributed to this, together with our exhibitors and dear visitors who could choose “Between the mountains and the sea”, foreign and domestic destinations of our beautiful Serbia. We are sure that this will also be the case at the next 44th International Fair of Tourism in Belgrade.
This most visited Tourism Fair in the region and beyond, with a large number of business guests and B2B activities (more than 350 scheduled meetings held), constitutes a significant market of several tens of millions of potential tourists.
Tourist destinations with their attractions, accommodation and hospitality facilities and other contents have the opportunity to present their offer not only to tourists from Serbia, but from the entire region, which is becoming an increasingly emitting market.
The accompanying HORECA equipment exhibition brings together the most important companies involved in the manufacture and distribution of the most modern products and product ranges for equipping catering facilities, restaurants, and hotels, as well as those involved in service activities, new business trends, supply and functioning of catering facilities.
And finally, don’t expect a “sterile” atmosphere at the fair, because the Balkan soul is hard to tame, it demands music and rhythm from stands and stages. The Belgrade Tourism Fair offers a special atmosphere in a city whose heart beats 24 hours a day, day and night, night and day. After a successful business day, when the hustle and bustle of the fair dies down, don’t expect that you can call it a day, because Belgrade, the capital of Serbia, has a special atmosphere. That atmosphere is made up of interesting people, the people you will meet, and will talk to them about music, film, fashion, gastronomy – and, of course, about work, because that’s all tourism.