The International Tourism Fair in Belgrade, one of the traditional business pillars of the Belgrade Fair and of the entire Serbian tourism industry, hosted at its latest event more than 415 exhibitors from 31 countries, 32.824 visitors, and 1000 accredited journalists from around twenty countries.
According to UNWTO data, despite global challenges, international tourism grew by 5% in the first half of 2025, while Serbia welcomed 583,657 foreign tourists, a 2% increase compared to the same period in 2024.
This most visited tourism fair in the region and beyond, with a large number of business guests and B2B activities (more than 550 scheduled meetings held), constitutes a significant market of several tens of millions of potential tourists.
Every year specially selected international and local travel agencies schedule meetings with exhibitors and buy group arrangements. The meetings are held at the special „B2B Meetings“ area in Hall 1 and are easily scheduled using this unique B2B platform especially created for the needs of the event.
The B2B portal is open for registration until midnight on February 16
The meetings are scheduled for the period 02 - 16 February and will be held on 19 and 20 February, more on B2B
* Exhibitor registration is in progress
** The Belgrade Fair is unable to issue an invitation letter to business visitors in order to obtain a visa for Serbia.
